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Why does SONUO require artwork to be in a 'vectored' format?

Our art department requests that clients produce what is known as 'vector' or native Illustrator art for a number of reasons. In the end, vector art will produce the best quality. In preparing a job for printing, we often times need to change colors, separate those colors or resize logos. With vector art - found in such programs as Adobe Illustrator and Freehand - the lines are smooth and clean. The files can be easily edited.